Setting Up

  • INTRODUCTION TO WP/WIX

We start the day by looking at the uses of WordPress and Wix in relation to responsive web design, being mobile ready and blogging. We discuss and demonstrate the importance of setting up the right type of website to get the most from your visitors- conversion.

  • CONFIGURATION

Moving onto domain name registration and hosting options by looking at different providers from low cost hosting, managed hosting to free sub-domain hosting. After setting up your admin details and logins your account is live and ready to go.

  • ADMIN PANEL/ DASHBOARD

Navigating your admin panel including how to add additional users and changing passwords. Settings and basic configuration, privacy, miscellaneous settings and how to back up your website. Permission levels and logins.

Optimising

  • CONTENT/LINKS

Difference between embedded and upload to insert video. Best practise and why.
Adding links, embedding and inserting media – images, video and audio. Entering and managing content, managing the media library, writing text and using the editor.

  • PLUGINS/APPS

An overview of plugins/ apps. Navigating through Wix apps and WordPress plugins to further configure and optimise your site. Recommendations on what to add and why. How to install and use plugins and widgets to improve your website’s functionality.

Content

  • CHOOSING A TEMPLATE

Choosing and installing a free theme template. Recommended themes and why.
Customisation: site title and tagline, changing colours and managing widgets. Using drag and drop/ ADI to create a site.

  • ADDING CONTENT

Difference between posts and pages, managing content to create professional looking pages and posts.
How to create, arrange and delete pages, blog posts and navigation menus. Categorising posts, tagging, blogging.
Monitoring, moderating comments and controlling spam.

|| LUNCH ||
12:40-13:10

Adding Value

  • SEO OPTIMISATION

How to make sure your website is optimised for SEO. Using ‘attractive URL’s’ that will improve your click through rates. How to add meta data descriptions to improve ranking and best practices when linking.

  • SOCIAL MEDIA INTEGRATION

Using Twitter/Facebook plugins and Google Analytics to track your website. Exploring the ‘share’ button, auto posting to social media websites and how to create a blog page to create an online community on your website.
Various ways in adding social media to your website.